• Information Architecture

I am struck by the profound difference between presenting information on paper and structuring information on the web. Paper is two dimensional, with sequential information flow. But a website is really three-dimensional, with informational paths crisscrossing each other. I enjoy the challenge of creating navigational simplicity and fabricating one coherent, visible structure.

• Graphic Design

Growing up in a household with two artistic parents, I imbibed design awareness throughout my childhood. Web design provides me the treat of playing with typeface, color, and shape in order to create a product that is eye-catching and readily comprehensible.

• Copy Writing and Editing

I like figuring out how to express a concept economically, so that the reader understands the site's message immediately. Website copy needs to be literate and accurate, illustrating the company's attention to detail.